The Circular Economy is an economic system that prioritises sustainable growth. It aims to keep resources in use for as long as possible and eliminate waste and pollution. It’s also something we bang on about quite a bit here at Sustainable Wine Solutions.

We keep these concepts at the forefront of how we do business. As a result, we’ve made REUSE at every step of the wine lifecycle of key importance: from vineyard to winery, packaging to transport, bottling to end of life. 

Relying on just recycling doesn’t cut it for us. Although it’s a valuable tool, it’s far from the only way to contribute to the circular economy. Keeping our resources in a cycle of reuse for as long as possible saves the energy expended on transporting, processing and reassembling products before it’s absolutely necessary. 

So what are we doing about IT?

The Sustainable Wine Solutions approach to reuse and the circular focuses on the following principles:

  • Sustainable suppliers. We work with suppliers who use regenerative approaches to viticulture: organic fertilisers sourced from their own land, solar panels, electric vehicles: the list goes on and on.
  • Importing in bulk. A higher ratio of wine to container means less energy consumption in transportation
  • Reusable kegs for Wine-on-Tap. We provide on and off trade with kegs that can be reused without the need for disassembling and collection and processing by specialist recycling services. 
  • Refill bottles for Wine-on-Tap. We provide Zero Waste and sustainable focused off-trade premises with refill swing-top bottles for customers to use again and again with Wine-on-Tap. 
  • The Bottle Return scheme. We provide the trade with a convenient and elegant way to incorporate reuse with the traditional cork sealed bottle. Each bottle can be returned to us on your next delivery for sanitising and reuse with our Zero Waste wine.  

The way we work, there are no wasted ‘empty’ journeys for delivery or collection, no pointless packaging, no wasted wine and a full embrace of the importance of the circular economy. Keeping our products in use as long as possible and treating recycling as a last resort shouldn’t be revolutionary. For us, it’s standard practice.